There are many types of fashion brands in the fashion market, that range from companies that manufacture one main commodity to others who produce different varieties of commodities. What a company produces is guided by the market demand in the region the company is in. For example if you take a company like Benetton, you will find that it deals with different types of commodities that are shoes, bags and clothes. While another company like Bata, which is the leading shoes manufacturer in Kenya only produces shoes. The factors that help companies to succeed in the fashion business is manufacturing quality products that are in line with the current fashion trends, producing an outdated fashion will only be a waste of labor and resources. When a quality modern fashioned commodity is released into the market, its impact will make it sell and the response will be the guiding factor on how much to produce.
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